Sleepless in Hyderabad

Slept at 4:30AM today morning after discussing a marketing case study with my group. This is the longest I have stretched into the night (or should I say early morning) after coming to ISB. Looks like there are many more sleepless nights in store for me. One of my study-group-mates had her birthday yesterday and we dunked her at 4AM after the case study discussion.

There was a lot of similarity between the managerial economics and marketing management classes yesterday. A lot of stuff that we learnt in economics was being applied while making decisions in marketing. Further, during the course of a discussion on game theory in yesterday’s economics class, a student said “player A will annihilate player B”. The economics prof kept pulling his leg on his annihilation strategy throughout the class. Then in the next class, the marketing prof told us in the middle of a discussion on product pricing strategies not to use strong terms like destroy competition etc. Immediately the entire class burst out laughing recalling the incident during the economics lecture and the prof was brainy enough to find out that someone in the class had used such words before in some other class.

We have to submit the case study tomorrow morning. There is a lot of work left. Looks like we will have to again stretch into the wee hours of the morning tomorrow. Feeling really sleepy ……….

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